With 2.74 million monthly active users, Facebook is past far the largest social network. Yet within that huge potential audience, information technology can sometimes feel tricky to find your target market. Using the Facebook Boost Post button is the simplest way to expand your reach with merely a few clicks and a pocket-size investment.

You know that your potential fans and customers are on Facebook. Facebook boost can help you accomplish them.

Bonus: Download a gratis guide that shows y'all how to relieve time and coin on your Facebook ads. Find out how to reach the right customers, lower your price-per-click, and more than.

What is a Facebook additional post?

A Facebook boosted post is merely like a regular Facebook post. Except, you spend a picayune money to promote it to people who would not see your organic post. It'south the simplest form of a Facebook advert, and you lot can create ane in just a few clicks.

Benefits of boosting a Facebook post

Here'southward some sobering news for Facebook marketers: organic attain is down to 5.ii%. You just tin't rely on the Facebook algorithm to go your organic content in forepart of all the users you want to reach. Even people who like your Page may see only a fraction of what you post.

Facebook'due south Boost Mail service push button is the fastest and easiest way to go your Facebook posts in front of more eyeballs. Here are some of the key benefits of boosting a Facebook post:

  • You lot can attain more of the right people. Boosting a Facebook mail service expands your audience beyond people who already like your Page. With the congenital-in targeting options, y'all can be sure you're reaching the people who are most likely to be interested in what you offer.
  • You can create a basic Facebook advertizement in just a few minutes. But choose an existing post and select a few options (your goal, telephone call to action, audience settings and more). Information technology all happens on one screen, and you tin can be up and running in five minutes or less. You tin can fifty-fifty create your ad from your mobile device.
  • You get access to analytics. When yous boost a post, you become access to analytics that show you how well the postal service performed. This helps you learn what works best for your Facebook marketing goals, so you tin can refine your Facebook strategy over time.
  • You tin extend your Facebook reach to Instagram. When you boost a Facebook post, you can choose to have the content announced every bit a boosted post on Instagram as well. This is an like shooting fish in a barrel way to reach even more potential new followers and customers.

Facebook ads vs. boosted post

As we've already said, a boosted post really is a simple form of Facebook advertisement. But information technology does differ from regular Facebook ads in a few primal means.

Here'southward a rundown of how boosted posts and traditional Facebook ads are different.

Chart explaining the difference between Boosted Posts and Facebook Ads. Supported boosted posts objectives: messages, engagement, video views, website visitors, leads, calls. Supported Facebook Ads objectives: brand awareness, reach, app installs, traffic, lead gen, messages, engagement, video views, conversions, store visits, catalog sales. Supported boosted post placements: Facebook news feed, Instagram, Messenger. Supported Facebook ad placements: Facebook mobile and desktop news feed, news feed side column, Instagram, Messenger, Instagram Stories, instant articles, audience network. Supported boost ad formats: based on the boosted Facebook post with standard CTA buttons. Supported Facebook ad formats: additional formats including carousels and custom CTA buttons. Targeting boosted posts: interests, age, gender, location, demographics, behaviors. Targeting ads: advanced audience targeting, lookalike audiences.

As you lot can come across, regular Facebook ads offer many more than options. That said, if boosting a Facebook post supports your desired advert objectives, it is a fast and easy way to promote your business on Facebook and Instagram. Sometimes, there'southward no demand to make things more than complicated just because you tin can.

Facebook boost post features

A Facebook additional post has the aforementioned features as a regular Facebook post, with a few extras.

Just similar whatsoever Facebook post, your boosted content can include text, an image or video, and a link.

Additional features of Facebook boosted posts include a call-to-activeness button and the ability to track advertizement metrics for the post.

Facebook boosted post cost

You can heave a Facebook postal service for equally footling equally $1USD per twenty-four hours. The more than you lot spend, the more than people your ad will reach.

As we explain in the detailed steps below, yous can prepare your boosted post budget using a slider that shows you how many people you will attain for your chosen spend.

This allows yous to make informed decisions about how much money to use for your boosted mail service.

How to boost a post on Facebook

The handy thing about the Facebook boost mail service characteristic is that you can use it to create a simple Facebook ad with simply a few clicks.

Here'due south how:

i. Go to your Facebook Page. (Don't have one? Check out our detailed instructions on how to gear up a Facebook Business organization Folio.) You can use either the web interface or the Facebook app on your mobile device.

two. Whorl to the post you want to promote and click the bluish Boost Mail service button below the post.

blue boost post button

three. Select the goal for your boosted post. (Demand some assist? Check out our post on setting SMART social media goals.) If you lot're just getting started and you're not certain which goal to select, you can let Facebook choose the best goal based on your settings.

select goal for boosted post automatic

4. Choose what the call-to-activeness push button in your Facebook advertising will say. The options volition vary based on the goal you lot selected in the previous step.

call to action button on Facebook ad

5. Choose the audience for your boosted post. You lot can cull an audience of people who already like your Page, people who like your Page plus their friends, or a new custom audition using Facebook'southward targeting options.

edit audience based on gender age and location

The wide targeting categories include gender, location, and age. You tin likewise employ the detailed targeting options to narrow down your audience quite a bit.

detailed targeting with demographics interests and behaviours

You tin't get quite as specific here as yous can when creating an ad in Facebook Ads Director, but you yet have plenty of options to work with.

If you need assistance with your targeting strategy, check out our Facebook ad targeting tips.

Equally you adjust your audience, Facebook will show you your estimated results.

estimated daily results based on audience

6. Choose your elapsing and timing. Select how many days you'd like to boost your post for.

Using the "Run ad on a schedule" toggle, you tin can decide to boost your mail service simply on specific days of the week or specific times. This tin can be useful if you know when your audition is nigh likely to be online.

It's also useful if y'all want people to call or message you, since y'all can choose to only boost the post when you will be available to answer.

run ad on a schedule

vii. Use the slider to set your budget. This is the total amount yous will spend for the duration of the heave. The minimum is $1USD per day.

total budget for duration of boost

8. Cull your ad placement and select your payment method. If you have set upward a Facebook Pixel, use the toggle switch to connect information technology to your ad for more detailed analytics.

ad placement on facebook or instagram

9. Check your ad preview and estimated results. When you're happy with what you meet, click Heave Post Now at the bottom of the screen.

ad preview and estimated daily results

That's it! Y'all take created your Facebook boosted post.

This might look similar a lot of steps, just they're all very straightforward and y'all can tackle them all from one screen.

Bonus: Download a free guide that shows you how to relieve time and money on your Facebook ads. Find out how to reach the right customers, lower your cost-per-click, and more.

Get the free guide right now!

How to boost a Facebook mail service from Hootsuite

Rather than boosting a post using the Facebook interface, yous can also boost a post directly from your Hootsuite dashboard.

boost post on Hootsuite dashboard

One primal advantage of using Hootsuite to boost your Facebook posts is that you lot tin can set up automatic boosting. With this feature, Hootsuite automatically boosts any Facebook posts that run into your chosen criteria, e.chiliad. attain a certain level of engagement. You tin set upwards a budget limit to stay in command of your ad spend.

Here'due south how to ready automatic boosting, as well as how to boost individual posts inside Hootsuite:

How to edit a boosted postal service on Facebook

Technically, there are non many edits yous tin brand directly to a boosted mail service on Facebook.

While the mail is boosted, yous will not exist able to edit the text, link, prototype, or video. Y'all can merely edit the audience, budget, duration, and payment method — not the mail service itself.

In fact, if you click on the iii dots icon you usually click to edit a Facebook post, you volition see the option to edit the post is simply not there.

It'southward definitely a best practice to proofread your text, double-check your links, and make sure yous're completely happy with the prototype or video before you boost your mail.

That said, mistakes sometimes happen. Fortunately, in that location is a workaround to edit a boosted post.

Here's how to do it:

  1. Go to your Facebook Page and detect the post you want to edit.
  2. Under the boosted post, click View Results.
  3. Click the three dots in the top right, then click Delete Advert. This does not actually delete the post. It simply cancels the heave. Still, note that y'all will lose analytics results for the boost so far once you have this step.
  4. Get back to your Facebook Folio, notice the postal service again and click the three dots to edit the mail service. In one case you lot are happy with the post, you lot tin can boost it again by following the steps described in the previous department.

In some cases, it might exist easier to just delete your mail and start over. Nevertheless, if you have already got likes, comments or shares of your boosted postal service, this method allows yous to retain that date.

Facebook boosted post tips

Hither are some ways to brand the virtually of boosted posts.

Boost a post y'all're tagged in

If you work with influencers or other make advocates to create branded content, yous might want to boost posts they create in which they mention and tag your brand.

boost post by influencers or brand advocates

Source: Facebook

To do then, go to your Facebook Folio Insights and click Branded Content to find eligible posts.

Monitor and refine your results

Click View Results from any additional post to get detailed metrics most how the post is performing.

Monitoring your results and comparing them to the goals for your ad is a critical way to acquire what works and what doesn't. Over fourth dimension, you lot can refine your heave post strategy to get a improve render on investment.

Facebook research shows that ads developed through testing cost less over fourth dimension.

Boost posts that are already seeing engagement

When a post gets lots of likes and comments, that's a inkling the content resonates with your existing audition. Information technology's as well a bespeak you might be onto something worth sharing with a broader crowd.

Boosting a postal service that's already got likes and comments as well serves as a form of social proof for your make. People learning well-nigh your make for the first time may be more likely to trust your content if they see plenty of existing engagement from others.

You can notice out which organic posts are performing all-time (and are therefore worthy of a heave) by checking analytics on the Insights tab for your Facebook business page. You can also bank check for high-performing content in Hootsuite Analytics.

Use Facebook boost postal service to build your audience across networks

We've already mentioned that you can choose Instagram as an audience when boosting your Facebook post. You tin can too cull an Instagram post to boost to Facebook.

From your Facebook Page, merely click Ad Centre in the left column, then Create an Advertising, then click Boost an Instagram Post.

boost an Instagram post

Bank check the preview to make sure you're happy with how your Instagram post will look on Facebook.

Heave your Facebook posts and manage your other social media channels in the same easy-to-use dashboard with Hootsuite. Plus:

  • Schedule posts
  • Share video
  • Engage your audition
  • Edit images
  • Mensurate your performance with analytics
  • and more!

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